IT Cosmetics , is a female founded brand that aims to empower everyone to look and feel their most beautiful. Developed with clinical insights and expertise from dermatologists and plastic surgeons, our innovative makeup and skincare is designed to address top concerns like wrinkles, redness, and large pores, working for all skin tones and types, even sensitive skin. It was IT Cosmetics founder Jamie Kern Lima’s own struggle with rosacea and sparse brows that led her to create what is now a top global beauty brand because of YOU!